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Friday, July 20, 2012

‘Dark Knight Rises’ Presale Breaks Record


With 60,000 IMAX tickets to see the Batman trilogy at AMC theaters, it’s not hard to see why box office projections are spiking beyond $480 million. The “Dark Knight Rises” is the third and final installment to the trilogy which has brought life to complex characters in Batman.

At $40 a ticket, the pre-sale comes to $2.4 million, the marathon viewing starts at 6 p.m. to prequel the opening night on Friday. As reported by the Los Angeles Business Journal, “The Kansas City-based movie theater operator [AMC] said the sales shattered the previous record for its movie marathon events — 30,000 for the Ultimate Marvel Marathon in May, before the release of ‘The Avengers’.”

The story is driven by the lies that end the “Dark Knight”, where Batman is perceived as a street thug when he is really the city’s protector, and the duplicitous Harvey Dent is seen as a crime fighting hero. Director Christopher Nolan embodies his characters with complexities that motivate them to heroism. Instead of flat characters that are taken for granted in the movie, Nolan gives them a three-dimensional aspect that makes the story lively. Plot development is also one of Nolan’s strong suits.

“Dark Knight Rises” also plays on the dark themes of its prequel with a finale that is quite bleak. Quoted from the L.A. Times, “‘The Dark Knight Rises’ might be the bleakest, most despairing superhero film ever made. It uses a wholly terrifying villain to emphasize the physical vulnerability of a hero we sometimes forget is no more than human.”

An hour of the movie is shot on IMAX film cameras giving an extra rich cinematic quality. Even regular theaters will experience more depth thanks to cameras used.

The cast from the previous film are back, which is one of the main reasons it has garnered so much momentum as far as anticipation is concerned. Although fans are distraught about how it will end, it’s still a movie that will be seen countless times.

You can see the trailer here on YouTube. Make sure to buy your tickets as soon as you can, if you want to see it sometime soon.

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