Google’s first quarter as a
hardware company, as well as a search engine, was a good one. Stand alone
revenue for the company was up 21% with cumulative revenues, including its
revenues from Motorola Mobility, up 35% to $12.2 billion year over year, and up
15% quarter over quarter. The revenues from Motorola were simply $1.3 billion
for the quarter.
Although the earnings call did
not give much guidance on its future in hardware sales, the Motorola Razr sold
very well. As reported by Reuters,
“Investors have a wide range of questions about Google's expansion into the
hardware business, where margins are low and competition with the likes of
Apple Inc and Samsung Electronics is fierce.” There are also questions if
Google will design a hig-end mobile phone that can rival Apple’s iPhone.
The Chief Business Officer
highlighted YouTube’s broadcasting of the London Summer Olympics which should
provide a big bump in viewership. Quoted from the earnings call, “Thousands of
partners are making six figures [through YouTube].”
The core business of Google is
search advertising which has been undergoing pressures of lower cost per clicks
which translates into lower margins for the company. Quoted from the Reuters article,
“The cost per click for Google's online search ads continued to decline in the
second quarter, falling 16 percent year-on-year. But some analysts highlighted
a quarter-on-quarter 1 percent gain in second quarter CPCs.”
Integration of Google
applications was also highlighted. The so-called “knowledge graph” shows a
cluster of information and related topics that aggregate from a search
term.
Also noteworthy things include the all-new “jelly bean” operating software from google which is reaching critical mass. What’s more, Google Play has exceeded its twentieth million download.
Also noteworthy things include the all-new “jelly bean” operating software from google which is reaching critical mass. What’s more, Google Play has exceeded its twentieth million download.
Investors were very well pleased
with Google’s quarterly results pitching the stock higher by just over 2% in
regular hour trading, and an additional 2.72% to $609.20 a share in
after-hours. Investment research from Morningstar gives
Google’s stock 4 out of 5 stars, citing the challenges to succeed in its
acquisition of Motorola Mobility. Their search advertising dominance leaves
researchers with conviction that it will persist.